Module One: Definition and Importance of Branding
This lesson aims to discuss the importance of branding. In addition, you'll learn the components of creating a perfect brand image as well as brand personality.
Key Topics:
- What is Branding?
- Importance of Branding
- Why Do Companies Strive to Develop Brands?
- What is The Brand Personality?
- The Seven Components of Building the Perfect Brand Image
Module Two: Branding terminology
The purpose of this lesson is to explain the significant and most important terms specific to branding to help you understand the lingo.
Key Topics:
- Major Terms of Branding
Module Three: Effective Ads Scheduling
This lesson aims to explain the significant and most important terms specific to branding to help you understand the lingo.
Key Topics:
- Importance of Advertising
- Impacts of Good Advertising
- Scheduling Ads
The purpose of this lesson is to discuss the importance of advertising. You will also learn what can be accomplished with good advertising.
Module Four: Developing a Marketing Plan
In this lesson, we will discuss the marketing plan. You will also learn about the proper steps for a marketing plan.
Key Topics:
- Effective marketing plan
- Good Marketing Plan: Steps to Follow
Module Five: Product Packaging & Membership Programs
The purpose of this lesson is to discuss the importance of product packaging. You will also learn how membership programs perform as a marketing tool.
Key Topics:
- Packaging Products to Increase Sales
- Membership Programs as a Marketing Tool
Module Six: How to Create an Irresistible Offer?
This lesson discusses how to create an irresistible offer. You will also learn about perceived value and risk.
Key Topics:
- People’s Buying Secret
- The Risk-Reward Response Rate Equation
- Response Rate = Perceived Value / Risk
- Perceived Value & Risk
- Value is Based on Perception, Not Reality
- How to Decrease the Risk in Your Offer?